Acura

Sting has worked with GRIP, a division of Dentsu, on a number of automotive projects for Honda and Acura, creating content across campaign, launch and social marketing needs.

The work included content with James Hinchcliffe to promote the Honda Fit, a launch-focused piece showcasing just how much could fit inside the then-new Honda Ridgeline, and one of the more memorable productions: filming the flagship launch of the Acura TLX by shutting down Toronto streets and the city’s sky bridge during morning rush hour.

Alongside the motion work, this reel also includes a selection of automotive imagery, including some favourite photographs later licensed by Acura Downtown featuring the 2022 Acura NSX.

From nimble content production to large-scale city logistics, these projects reflect the kind of automotive work Sting loves most: polished, practical, cinematic and built around the energy of the vehicle.

Director and Photographer: Mike Rybinski
Produced by: Sting Inc.