Tilley
Sting worked directly with the Tilley marketing team on a series of content pieces created for their product line, including a hat sizing video, supporting photography and additional brand assets for digital use.
As more brands bring their marketing efforts in-house, projects like this are a great example of how a lean production partner can work directly with a client team to create polished, practical content without the layers of a traditional agency process.
Beyond the sizing video, the project included a range of content featuring Tilley’s incredible line of products (built for travel, outdoors and life out there). It was practical content, but still produced with the same level of care as a broader brand campaign.
Creative Direction: Mike Rybinski
Produced by Sting Inc.



