Tim Hortons

Many of the strongest commercial projects start much earlier (through concept development, lighting tests, presentation imagery and visual exploration designed to help agencies and clients align on a direction before the larger production begins).

These images were created as part of an internal development shoot for Tim Hortons alongside 500 Degrees Creative. The objective was simple: create highly detailed, macro-driven food and beverage imagery that could help sell the tone, texture and visual language of a larger campaign presentation.

While these specific images were not the final selected campaign photography, the work helped support the pitch process that eventually moved the larger campaign into production. This type of development work has always been an important part of the Sting ecosystem (bridging agencies, photographers, production and studio execution under one roof).

Photographed by Jeff Wasserman
Styled by Christina Frantzis
Shot at The Geary Studio
Produced by Sting Inc.