Rethink Breast Cancer

Some projects are created for brands. Others are created to give something back.

This campaign for Rethink Breast Cancer was produced during Breast Cancer Awareness Month as a reminder that creative work can also be used as a voice for community, awareness and empathy. As advertisers, photographers and creatives, we often focus on campaigns, timelines and production — but sometimes the most meaningful work comes from using art to start conversations that matter.

Working with Brittany Churchill, we created a series of emotional portraits designed to humanize the experience surrounding cancer and challenge the assumptions people often make when looking at beauty, fashion and outward confidence. Projects like this are an important reminder that creative industries are not only about selling products — they also have the power to create visibility, connection and support for causes that impact real people every day.

Photographed by Mike Rybinski
Modelled by Brittany Churchill
Beautified by Brittany Sinclair
Shot for Rethink Breast Cancer
Shot at The Geary Studio
Produced by Sting Inc.