Vitamix

This Vitamix content production was built around efficient pre production and smart studio execution. Instead of renting a home or kitchen location, we printed a custom kitchen background and shot the project in studio, allowing more of the budget to go toward food prep, pre lighting, propping, and production value.
With a clear plan in place, the team delivered multiple photos per recipe and multiple video assets in a single shoot day while maintaining a polished commercial look throughout. The result is a strong example of how thoughtful prep and controlled studio production can lead to high quality advertising content in an efficient, cost conscious way.

Alongside the final image and video deliverables, we’ve included a behind the scenes video below that showcases the “printed kitchen” approach used for the shoot. In addition to the final images delivered in the carousel on this post, we’ve also shared a condensed pre-production deck to illustrate the meticulous planning and creative considerations that took place prior to shoot day.

Directed and Photographed by Nick Ghattas
Produced by Sting Inc.

Pre-production planning, behind the scenes, and final Vitamix video deliverables.