Timberland

Shot for Timberland, this campaign brought a primarily men’s outdoor heritage brand into a more fashion-forward, female-focused space. When King Ursa approached Sting, the ask was simple in direction but sharp in execution: make it nimble, make it fashion, make it Toronto.

The production was built around movement, speed and instinct. A small crew, a camera, models and product moved through the city guerrilla-style, using Toronto’s architecture, streets, brickwork and winter texture as the backdrop. No oversized footprint. No overcomplicated setup. Just strong creative direction, great styling, beautiful casting and a photographer who could find the image in real time.

The result is a series of polished lifestyle and fashion images that feel urban, confident and distinctly Toronto, while giving Timberland’s classic footwear a fresh point of view for a female audience.

A campaign built on efficiency, style and smart production.

Photographed by Natasha Gerschon
Produced by: Sting Inc.