Canada’s Food Guide

Much like building a well-balanced plate, a healthy production depends on having all the right components in the right proportions.

For Canada’s Food Guide, Sting produced a multi-location shoot in Ottawa in collaboration with government health professionals. The production brought together talent casting, location coordination, logistical planning, food styling, set design, prop styling and a carefully planned creative approach to make the campaign feel warm, real and relatable.

Like healthy eating, strong production is about balance. The right ingredients. The right people. The right planning. Enough structure to keep things moving, and enough flexibility to make the work feel natural. The result was a campaign with substance, balance and no unnecessary fat.

Photography: Nick Ghattas
Food Styling: Sage Dakota
Sets + Props: Krysten Leigh-Smith
Produced by: Sting