McCain Sure Crisp

Created for McCain, this video shows how it’s comprised of layers used to build a single food advertisement. From lighting passes and atmosphere to the hero fries and burger, each component was carefully crafted and assembled to create the final campaign visual.

Fittingly, McCain SureCrisp is itself built around layers of texture and flavour designed to keep every fry crispy longer. The creative approach mirrored the product: layered ingredients, layered production and layered detail — all working together to elevate something as simple as a French fry into a crisp advertising piece.

Photographed and Edited by Nick Ghattas
Styled by Christina Frantzis
Shot at The Geary Studio
Produced by Sting Inc.