Adidas

Sometimes production sounds bigger than it needs to be.

For this Adidas product photography series, the approach was simple, efficient and focused: one large light source, one person on set, no oversized crew, no catering village and no unnecessary production theatre. Just a clean setup, a clear visual direction and the ability to hit the ground running.

Sometimes the smartest production choice is knowing exactly what is needed, removing everything that is not – without overcomplicating the process.

Photographed by Mathew Guido
Produced by Sting Inc.