Shea Moisture

Sting was commissioned by Oliver Agency to help produce a campaign for Unilever’s SheaMoisture, building a bold portrait-driven visual world around the message: Be Your Beautiful. The creative leaned into warmth, colour and energy, with styling inspired by the raw ingredients found inside the product itself.

The result is a bright, graphic and expressive beauty campaign that celebrates individuality while keeping the product world front and centre. From casting support and production planning to set execution, the focus was on creating polished, campaign-ready imagery with a nimble team, strong creative direction and thoughtful styling.

This project reflects what Sting brings to commercial production: the ability to understand the brand, support the agency’s creative vision and deliver strong visual work – with the right people around the table set (photo attached).

Photographed by Natasha Gerschon
Styled by Kat Flanagan
Produced by Sting Inc.