Fashion Santa

Editorial productions do not always get the same attention as large commercial campaigns, but they still need the same sharp eye, tight planning and calm execution.

Sting produced this Swagger Magazine shoot with Paul Mason, better known as Fashion Santa, photographed by Mathew Guido. Built around bold styling, clean lighting and a strong visual point of view, the shoot proves that great production does not always need to be oversized.

Sometimes the smallest productions are where efficiency matters most.

Modelled by Paul Mason (Fashion Santa)
Photographed by Mathew Guido
Shot at The Geary Studio
Produced by Sting Inc.

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