Giant Tiger

From sketch to final frame.

A 15-second commercial spot may look simple on screen, but every second is built through careful planning, storyboarding, commercial set design, location scouting, lighting, props, styling, production support, and post.

For this Giant Tiger campaign, Sting helped bring each piece together, from early visual concepts and set sketches to shoot day execution and four finished commercial edits.

A project like this takes a village: sketch artists, prop designers, lighting specialists, crew, talent, and client collaboration. Sting’s role was to help connect those moving parts into one cohesive production.

Directed by Mike Rybinski
Styled by Dylan Jukes
Shot at Pie in the Sky
Produced by Sting Inc.