Skip the Dishes

When national media placements are already booked and deadlines stop being flexible, execution matters.

This campaign for SkipTheDishes came together under an accelerated production timeline after the brand required updated creative for a large-scale transit takeover installation. With ad placements already secured across a major subway station activation, the team moved quickly to concept, style, photograph and deliver final campaign assets within days.

Commercial food photography at this level is never just about making food look good. It’s about understanding branding, lighting, scale, typography, negative space, transit visibility and how imagery performs in large-format advertising environments.

Produced at The Geary Studio, the campaign combined sharp food photography, clean composition and bold colour blocking designed specifically for high-traffic public advertising spaces.

The final work was displayed across an entire subway station installation, proving once again that experienced creative teams, collaborative production workflow and fast decision-making still matter when timelines become critical.

photographed by Nick Ghattas
Styled by Christina Frantzis
Copy write by Nicole Runham
Shot at The Geary Studio
Produced by Sting Inc.