Letybo / Croma

Beauty, cosmetic and pharmaceutical content production requires more than a beautiful image. For Croma, an Austrian pharmaceutical client, Sting produced a vibrant campaign film for Letybo, built around bold colour, precision lighting and carefully cast talent.

From logistics planning across time zones, to sourcing equipment that could hit exact RGB values, to building a colour palette with impact and control, every detail was designed to support a simple, polished final video. Casting, production coordination and foreign taxation requirements were all handled behind the scenes, allowing the creative to feel clean, confident and effortless.

Directed and Photographed by Mathew Guido
Shot by Jason Hann
Produced by Sting Inc.